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Hublot, a luxury Swiss watchmaker, has established itself as a major player in the world of high-end timepieces. Known for its bold designs, innovative materials, and high-profile collaborations, Hublot has made waves in the watch industry since its founding in 1980 by Carlo Crocco. Despite its success in the market and its presence at prestigious events like the FIFA World Cup and Formula 1 races, Hublot has garnered a somewhat controversial reputation among watch enthusiasts and collectors. This article delves into the reasons why Hublot watches are frequently disliked by many, why some collectors avoid the brand, and whether it’s worth buying one.
Why Do People Hate Hublot?
Hublot’s reputation among watch collectors and enthusiasts has been mixed at best, with some people outright disliking the brand. While this sentiment might seem puzzling given Hublot’s strong sales figures, its celebrity endorsements, and its status as a luxury brand, there are several reasons behind the widespread dislike.
1. Over the Top Designs
One of the most common reasons cited for why people hate Hublot is its design philosophy. The brand is known for making bold, sometimes polarizing designs that push the boundaries of what is considered conventional in horology. While some people appreciate the brand's creativity, others find the designs to be overly flashy, ostentatious, and lacking the refinement typically associated with traditional luxury watches.
The "Big Bang" collection, Hublot’s flagship model, is a prime example. Its oversized case, which can range from 42mm to 45mm (and sometimes larger), combined with bold materials like rubber, ceramics, and titanium, can be too much for purists who prefer more subtle and refined designs. Many traditional watch enthusiasts argue that Hublot’s designs lack the elegance and timeless appeal that brands like Patek Philippe or Audemars Piguet are known for.
2. Excessive Marketing and Celebrity Endorsements
Another reason people dislike Hublot is its aggressive marketing strategy. The brand has heavily invested in celebrity endorsements, partnerships with luxury sports events, and collaborations with high-profile names in fashion, sports, and entertainment. From famous athletes like Usain Bolt to musicians like Jay-Z, Hublot has built its brand by aligning itself with luxury and exclusivity.
However, this heavy reliance on marketing can be a turn-off for purists who value craftsmanship over branding. Many watch enthusiasts see Hublot as a brand that relies more on celebrity culture and publicity stunts rather than the true art of watchmaking. This focus on marketing, rather than a deeper commitment to the heritage and tradition of horology, contributes to the brand’s unpopularity among certain circles.
3. Perceived Lack of Heritage
While many luxury watch brands like Rolex, Patek Philippe, and Omega boast centuries of heritage, Hublot’s relatively short history (less than 40 years) is another point of contention for some collectors. Traditional watch enthusiasts often place a high value on a brand’s legacy, its role in the evolution of watchmaking, and its craftsmanship over time. Hublot, by contrast, is often seen as a relative newcomer to the scene, which has led some to dismiss it as a brand that lacks the deep roots of its competitors.
In the world of luxury watches, where tradition and heritage are revered, Hublot’s lack of a long history in watchmaking puts it at a disadvantage with collectors who seek a more storied brand. While the company has made significant strides since its founding in 1980, the brand’s history is still relatively brief compared to the likes of Rolex, which has been around since 1905.
4. Overpriced for What You Get
Hublot watches are expensive, often costing tens of thousands of dollars for a single timepiece. The price tag is a significant factor that fuels the hatred some people have for the brand. While the materials used in Hublot watches are undoubtedly high-quality, many collectors feel that the prices do not justify the craftsmanship and the finishing, especially when compared to more established luxury brands in the same price range.
Many critics argue that Hublot’s prices are inflated due to its marketing, celebrity endorsements, and the association with high-profile events. While some models use innovative materials like carbon fiber or sapphire crystal, critics often feel that Hublot doesn’t deliver the same level of horological artistry as other top-tier luxury brands. In short, for some, Hublot watches are seen as overpriced for what you get in terms of watchmaking skill and design refinement.

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